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Google have launched a new beta ad format called expandable ads. These ads will be able to be enlarged to double their original size to provide a more interactive advert. The advantage of this to marketers is that it should hopefully draw more attention to the advert and get the consumer more engaged which should [...]
After many hours of painful tweaking, testing and creating we are happy to announce the new Inside Online Marketing Website has landed! Originally posted 2009-11-05 02:43:31.
Should I buy a hyphenated domain name? If I do what effect will this have on my search engine rankings if it is compared to the non hyphenated version of the same domain name? Well here is your answer… Search engines are far more advanced than they used to be and are now able to [...]
Google has recently changed part of its ranking algorithm, so that it displays more results from the same domain name when there is a very strong interest in content from a particular website/domain. A software engineer at Google, Samarth Keshava, explained that this should hopfully give internet users alot more relvant results in what they [...]
Have you found yourself scratching your head over the Local Maps Section on Google, Yahoo and Bing? Well you are not alone! Google maps can now be one of the most important elements in your online marketing strategy. Your google maps listing appears on the left hand side of the search results. Most often at [...]
Google have released their new ‘Google Suggest’ feature. The new tool has a drop down box on their main search page which recommends search queries as the user types. Yahoo! implemented this feature some time ago but because of Google’s large search market share this has caused huge commotion amongst Pay per click specialists. The [...]
Most link builders will ignore links that have a NoFollow attribute, this is due to the fact that the search engine spiders wont visit those links. Many people ask us if we include NoFollow links when planning a link building campaign, and the anser is yes we do. Here are a few reasons why NoFollow [...]
For so long now online advertisers have been focusing on getting the best return on investment from every keyword in their online campaigns. On the surface this seems like a perfectly logical process. The problem with this method is that it forces advertisers to optimise their campaigns according to last click attribution. Last click attribution [...]
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