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The internet is on fire with speculation that Google are about to release a Google branded mobile phone at a press conference today, January 5th 2010. The firm is expected to reveal the Nexus One for sale directly to consumers and through mobile operators. However Google remained tight lipped and refuse to confirm the announcement. [...]
Google have reviewed their Adsense video units feature and realised that it hadn’t impacted the market the way that they thought it would. The Adsense video units feature used to allow publishers to show Youtube content adverts on their pages. Google will turn off the feature at the end of April and focus their attention [...]
For so long now online advertisers have been focusing on getting the best return on investment from every keyword in their online campaigns. On the surface this seems like a perfectly logical process. The problem with this method is that it forces advertisers to optimise their campaigns according to last click attribution. Last click attribution [...]
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