online marketing news

Google’s new phone – Fact or Fiction

The internet is on fire with speculation that Google are about to release a Google branded mobile phone at a press conference today, January 5th 2010. The firm is expected to reveal the Nexus One for sale directly to consumers and through mobile operators. However Google remained tight lipped and refuse to confirm the announcement. [...]

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What effect does Twitter have on your rankings? The truth about the value of tweeting

The issue of ‘tweeting’ your pages to boost their rankings is one that is gathering some serious pace at present. The concept of ‘tweeting’ your articles and then re-tweeting them using a platform such as ‘tweetdeck’ is one that is catching on, but what effect is it actually having?

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Protect your investment and bid on your brand terms

You can spend thousands of pounds building a brand, so why would you not want to protect it? Many people who appear top in the natural search engine rankings feel that it’s unnecessary to pay for their brand terms on PPC. This is a common mistake which can be extremely costly. This practice not only [...]

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Don’t ignore No Follow Links

Most link builders will ignore links that have a NoFollow attribute, this is due to the fact that the search engine spiders wont visit those links. Many people ask us if we include NoFollow links when planning a link building campaign, and the anser is yes we do. Here are a few reasons why NoFollow [...]

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New Inside Online Marketing Website

After many hours of painful tweaking, testing and creating we are happy to announce the new Inside Online Marketing Website has landed! Originally posted 2009-11-05 02:43:31. Share and Enjoy:

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Gain an SEO advantage through your bio

With online identity becoming more crucial than ever before, many of us overlook the power that a personal or company bio can have in terms of SEO. The latest Inside Online marketing news blog outlines the value that a simple write-up of you and your company can have.

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Google suggests the death of PPC as we know it?

Google have released their new ‘Google Suggest’ feature. The new tool has a drop down box on their main search page which recommends search queries as the user types. Yahoo! implemented this feature some time ago but because of Google’s large search market share this has caused huge commotion amongst Pay per click specialists. The [...]

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Expandable Google Adverts

Google have launched a new beta ad format called expandable ads. These ads will be able to be enlarged to double their original size to provide a more interactive advert. The advantage of this to marketers is that it should hopefully draw more attention to the advert and get the consumer more engaged which should [...]

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What is site architecture?

Excellent site architecture is all about improving how Google (and other search engines) and your users find their way around your website. Fundamentally, it involves getting the most relevant and incisive content in front of the consumer in as few clicks as possible. By doing this, you reduce the risk of them becoming disengaged and [...]

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Put Yourself on the Map!

Have you found yourself scratching your head over the Local Maps Section on Google, Yahoo and Bing? Well you are not alone! Google maps can now be one of the most important elements in your online marketing strategy. Your google maps listing appears on the left hand side of the search results. Most often at [...]

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